January 2023

Three Tips To Take Your Email Marketing To The Next Level

As you’ve probably heard from us, email marketing is crucial to growing your small business. Email marketing can help you grow revenue, build trust with your clients, and engage with your community. Today, let’s explore three tips that will take your email marketing to the next level. Why Should You Utilize Email Marketing? Well, to be blunt, you should use email marketing because it works. Studies have shown that for every $1 you spend on email marketing, you could realize an average return of $36. In addition to a strong ROI, email marketing allows you to reach a consistent base of your customers quickly. On average, 21% of marketing emails are opened within the first hour of sending. This can help you get the latest news and sales in front of your customer fast! Three […]

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4 Tips for Starting 2023 with a Website Refresh

New years are synonymous with resolutions or goals. Many people focus on personal resolutions, but have you thought about your 2023 business goals? Beyond sales goals, here are a few of our favorite New Year’s resolutions or goals to get your business plans off and running for 2023! 1. Refresh your product descriptions. Have you re-read and refreshed your product descriptions since you originally wrote them? According to consumer research, at least 20% of lost sales are due to lack of product information. As you review your descriptions, consider what your customers want to know. Think about what questions you answer frequently about your products and make sure the answers to those questions are in your descriptions. Maybe your descriptions do a great job at answering customer questions, but could use a little sprucing up (see

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