Add Featured Reviews to Your Klaviyo Email Campaigns

You work hard to cultivate reviews for your products, so get the most out of your five star customer reviews by adding them to your Klaviyo email campaigns. Read on to discover how to add reviews to your Klaviyo campaigns today.

Why You Should Utilize Customer Reviews

Did you know that as much as 92% of customers read online reviews? Product reviews not only build confidence in your brand, they are an essential part of the conversion process. Utilizing customer reviews in your email campaigns can make the difference between a casual reader and a completed sale!

How it Works

Utilizing a Klaviyo API key, you are able to create a review testimonials feed in This feed URL can then be added to Klaviyo, along with a few blocks of code, to retrieve reviews to be inserted into your email template.

Step 1: Connect and Klaviyo

To connect the two platforms, you will utilize a Klaviyo API key. Login into your Klaviyo admin:

  • Go to Settings API Keys > Click Create Private API Key and copy the key. (Note: If you have already created the API key for, you can skip this step.)

Login to your admin:

  • Go to Settings Integrations > Admin Backend > Email Marketing Integration > Klaviyo.
  • Paste your Klaviyo API Key and click Check.

Step 2: Enable the Review Testimonials Feed in

  • In Klaviyo feeds section, toggle the bar to enable the Review Testimonials Feed.
  • Click Save Settings
  • Click Copy to copy the feed URL

Step 3: Add the feed URL to Klaviyo

  • Go to Klaviyo Settings > Web Feed, then click Add Web Feed
  • Enter the feed details, then click Add Data Feed.
    • Feed Name: JudgemeReviewTestimonialsFeed
    • Feed URL: the feed URL you copied from
    • Request Method: GET
    • Content Type: JSON

Note: You can use a different name for the feed, but make sure it’s no longer than 64 characters and consists of only letters, numbers, and underscores. Make note of this name, because you will need to use the exact name when adding code to your email template.

Step 4: Add the Review Feed to your Klaviyo Email Template

  • From Klaviyo Content > Templates, choose the email template you want.
  • To add featured reviews, add a text block.
  • Click on the </> icon (source code), then paste the codes below
  <h4 style="text-align: center; font-style:normal; margin-bottom: 32px;">
    <b>Let customers speak for us</b>
  {% for testimonial in feeds.JudgemeReviewTestimonialsFeed.testimonials %}   
    <div style="margin-bottom: 32px;">
      <div style="text-align: center; font-style:normal; font-weight:normal; margin-bottom: 8px;">
        {{ testimonial.content|truncatewords:40 }}
      <div style="text-align: center; color: #399999; margin-bottom: 8px;">
        {% if testimonial.rating == 5 %} ★★★★★
        {% elif testimonial.rating == 4 %} ★★★★☆
        {% elif testimonial.rating == 3 %} ★★★☆☆
        {% elif testimonial.rating == 2 %} ★★☆☆☆
        {% elif testimonial.rating == 1 %} ★☆☆☆☆
        {% endif %}
      <div style="text-align: center; font-style:normal; font-weight:normal; margin-bottom: 4px;">
        <b>{{ testimonial.author_name }}</b>
      <div style="text-align: center;">
        <a style="font-weight:normal; text-decoration:underline;" href="{{ testimonial.product_url }}" target="_blank">
          {{ testimonial.product_name }}
  {% endfor %}
  • Click on the </> icon again for the changes to take effect
  • Click Preview and Test to preview your email with a real product
  • You can also send a test to your own email to see what your customers will.

Step 5: Save Your Email Template

After you are done, click Save and Exit!

For even more information about adding reviews to your Klaviyo campaigns, visit this knowledge article.

If you would like to know more about using, Klaviyo, or customer reviews, reach out to us. We are and Klaviyo partners and would love to help you get more from these platforms.

Schedule a call here to get started!

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