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What’s New: Shopify Tax

Earlier this month, Shopify announced Shopify Tax, a new product designed to assist Shopify users with identifying where they are liable for state sales tax, then calculate and collect those taxes at checkout. This product is a welcome addition to the Shopify...
What’s New: Klaviyo Benchmarks

What’s New: Klaviyo Benchmarks

On March 30th, Klaviyo announced some exciting new features that Sprucely Designed is excited to share with you. Up first - Benchmarks. What is Klaviyo? For those of you who may be new, Klaviyo is an email and SMS marketing platform that has full integration with...

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What Are UTM Parameters, and How Should You Use Them?

What Are UTM Parameters, and How Should You Use Them?

How do you know which marketing campaigns are driving the most traffic to your website? Sure, you can track referral sources in Google Analytics. But did you know that you can get even more specific?  That's where Urchin Tracking Module (UTM) parameters come...