October 2023

The 2023 holiday season is nearly here, but don’t panic! Today, we’re sharing advice on how to utilize your unique selling proposition to set your business apart this holiday season. What is a unique selling proposition? Simply put, a unique selling proposition (or USP for short) is what makes your business different from every other business in your market. For some businesses this is a unique product, for others it is how they conduct business, or even a unique value or principal. However, a USP doesn’t have to be directly tied to a product or business practices, it can be about what sets your entire brand or ethos apart from others. A few things your USP isn’t. Now that we’ve established what a USP is, let’s breakdown what your USP should not be. While they […]