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Author name: Rebekah

How to Utilize Your Unique Selling Proposition This Holiday Season

Content Marketing / By / Leave a Comment / 6 minutes of reading

The 2023 holiday season is nearly here, but don’t panic! Today, we’re sharing advice on how to utilize your unique selling proposition to set your business apart this holiday season. What is a unique selling proposition? Simply put, a unique selling proposition (or USP for short) is what makes your business different from every other business in your market. For some businesses this is a unique product, for others it is how they conduct business, or even a unique value or principal. However, a USP doesn’t have to be directly tied to a product or business practices, it can be about what sets your entire brand or ethos apart from others. A few things your USP isn’t. Now that we’ve established what a USP is, let’s breakdown what your USP should not be. While they …

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Add Judge.me Featured Reviews to Your Klaviyo Email Campaigns

Features, Knowledge Base / By / , , / Leave a Comment / 3 minutes of reading

You work hard to cultivate reviews for your products, so get the most out of your five star customer reviews by adding them to your Klaviyo email campaigns. Read on to discover how to add Judge.me reviews to your Klaviyo campaigns today. Why You Should Utilize Customer Reviews Did you know that as much as 92% of customers read online reviews? Product reviews not only build confidence in your brand, they are an essential part of the conversion process. Utilizing customer reviews in your email campaigns can make the difference between a casual reader and a completed sale! How it Works Utilizing a Klaviyo API key, you are able to create a review testimonials feed in Judge.me. This feed URL can then be added to Klaviyo, along with a few blocks of code, to retrieve …

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What You Need to Know About Square Processing Fee Refunds

News / By / Leave a Comment / 2 minutes of reading

If you’re a Square user, you may have gotten an email notice about a change to their refund policy. Here’s what you need to know about upcoming changes. What is Changing with Square’s Refund Policy? Effective April 11, 2023, Square will no longer refund processing fees when customers issue full or partial refunds. According to Square, this change places them in line with competitors in the processing industry, including Stripe and PayPal. What does this change mean for Square Customers? Impact will heavily depend on the frequency of refunds, and the total average dollar amount of those refunds, that you experience. For example, let’s say a customer places an order of $1000 online then decides to cancel that order before it is shipped. Most Square merchants will see $29.30 processing fee that will no longer …

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Three Tips To Take Your Email Marketing To The Next Level

News / By / , , / Leave a Comment / 4 minutes of reading

As you’ve probably heard from us, email marketing is crucial to growing your small business. Email marketing can help you grow revenue, build trust with your clients, and engage with your community. Today, let’s explore three tips that will take your email marketing to the next level. Why Should You Utilize Email Marketing? Well, to be blunt, you should use email marketing because it works. Studies have shown that for every $1 you spend on email marketing, you could realize an average return of $36. In addition to a strong ROI, email marketing allows you to reach a consistent base of your customers quickly. On average, 21% of marketing emails are opened within the first hour of sending. This can help you get the latest news and sales in front of your customer fast! Three …

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4 Tips for Starting 2023 with a Website Refresh

News / By / / Leave a Comment / 3 minutes of reading

New years are synonymous with resolutions or goals. Many people focus on personal resolutions, but have you thought about your 2023 business goals? Beyond sales goals, here are a few of our favorite New Year’s resolutions or goals to get your business plans off and running for 2023! 1. Refresh your product descriptions. Have you re-read and refreshed your product descriptions since you originally wrote them? According to consumer research, at least 20% of lost sales are due to lack of product information. As you review your descriptions, consider what your customers want to know. Think about what questions you answer frequently about your products and make sure the answers to those questions are in your descriptions. Maybe your descriptions do a great job at answering customer questions, but could use a little sprucing up (see …

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What’s New: Shopify Tax

Features, News / By / , , , , / Leave a Comment / 4 minutes of reading

Earlier this month, Shopify announced Shopify Tax, a new product designed to assist Shopify users with identifying where they are liable for state sales tax, then calculate and collect those taxes at checkout. This product is a welcome addition to the Shopify platform; prior to this, most users needed to look to third party applications (such as Avalara) to assist with accurate tax calculations and collection was limited to the zip code level accuracy built into Shopify checkout. Today, we’re highlighting some of the robust features of Shopify Tax, and highlighting a few key questions you might have about transitioning to the new service. Key Features of Shopify Tax Comparatively, Shopify Tax offers several features you can find in third party solutions. We’ll just cover the highlights here. Check out this Shopify blog, and Help …

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A New Team Member = Even More Support

News, Service Updates / By / , / Leave a Comment / 2 minutes of reading

We are excited to share some great news – Rebekah is now Full Time with Sprucely Designed! Get to Know Rebekah For those of you who haven’t met her, Rebekah is typically found with one of our cats in her lap, creating content calendars and writing blogs, newsletters, product descriptions, plus more. As COO and Chief Storyteller, she’s in charge of all Sprucely Designed content services with a side gig of reminding Isaac to hydrate and be on time for his calls. What Does This Mean For You? It means even more support and services. We’re excited for her to dive full time into content marketing, customer support, and more. You’ll see her signature on support replies and she’ll be making appearances on client calls. Plus, if you have been thinking about upping your content …

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Content Marketing 101

Service Updates / By / , , , / Leave a Comment / 3 minutes of reading

One of our main goals at Sprucely Designed is to help our community get the most out of their website. Website content like product descriptions, landing pages, and blog articles are foundational to your story, and to creating an amazing customer experience. Whether you’re new to the content cycle, or your content needs some sprucing up, we can help. What is Content Marketing anyway? Simply speaking, content marketing is a marketing approach focused on delivering relevant and valued content your customers are looking for. Think of it as content that helps your customers solve a problem or find a product or solution. Good content marketing also builds community and credibility for your brand. Why is Content Marketing so important? Creating engaging and valuable content is essential to your brand. Consider what content marketing does. Awareness …

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What’s New: Klaviyo Benchmarks

Features / By / , , / Leave a Comment / 3 minutes of reading

On March 30th, Klaviyo announced some exciting new features that Sprucely Designed is excited to share with you. Up first – Benchmarks. What is Klaviyo? For those of you who may be new, Klaviyo is an email and SMS marketing platform that has full integration with various eCommerce platforms like Shopify, BigCommerce, WooCommerce and more. What does this mean for you? Owned Marketing: with Klaviyo, you own all the data and information to drive growth and customer experience. All Your Data in 1 Place: Klaviyo prevents siloed data stuck in multiple systems, ensuring you have the most robust data to make the best decisions for your business. Large User Base: Over 30,000 clients use Klaviyo Sprucely Designed is proud to be a Klaviyo Master Partner and offer full support for this versatile platform. If you’re …

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