Content Marketing

Recently, Google and Yahoo announced new sender guidelines coming in 2024. We’re here to break it down, and help you get ready for those changes! Don’t worry – you still have time! Since these changes go into effect in Q1 of 2024, you have time to get through your holiday rush! What are the new sender guidelines? The new sender guidelines require: While both Google and Yahoo are adding requirements, Google is slightly more strict, so we’re focusing primarily on their guidelines. If you meet theirs, then you’re all set for Yahoo’s requirements. While all of this sounds scary, these new guidelines are a good thing for you and your customers. It will make it easier for your recipients to identify you as a legitimate sender and for them to actually see your messages. Let’s […]