Amazon is scraping public product data from independent ecommerce stores for Shop Direct and Buy for Me. Here’s what that means for small, maker-owned merchants, and why many should consider opting out.
On April 3, 2025, Google introduced “Marketing Content Usage,” a new feature available to businesses using Google Merchant Center. If you’re looking to boost your visibility on Google, this program provides another way to promote your products and brand on Google services—and it presents businesses with a choice.
Should You Let Google Auto-Promote Your Email Marketing Content? Read More »
The world of social media is evolving, and Bluesky is at the forefront of a shift toward decentralization. Unlike traditional social networks like Twitter (X), Facebook, or Instagram, which are controlled by single companies, Bluesky is built on the Authenticated Transfer Protocol (AT Protocol). This new foundation makes it more
Owning Your Brand in Decentralized Social Media Read More »
Updated June 2024 with clarification on using multiple monitoring services. Recently, Google and Yahoo announced new sender guidelines coming in 2024. We’re here to break it down, and help you get ready for those changes! Don’t worry – you still have time! Since these changes go into effect in Q1
New Email Sender Guidelines at Google and Yahoo – Everything You Need to Know Read More »
The 2023 holiday season is nearly here, but don’t panic! Today, we’re sharing advice on how to utilize your unique selling proposition to set your business apart this holiday season. What is a unique selling proposition? Simply put, a unique selling proposition (or USP for short) is what makes your
How to Utilize Your Unique Selling Proposition This Holiday Season Read More »
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