What Are UTM Parameters, and How Should You Use Them?
How do you know which marketing campaigns are driving the most traffic to your website? Sure, you can track referral sources in Google Analytics. But did you know that you can get even more specific? That’s where Urchin Tracking Module (UTM) parameters come in. Using UTM parameters in Google Analytics can help you understand how visitors find and interact with your content. Two crucial pieces of information that can help your business develop and grow. In this post, we’ll share everything you need to know to get started with UTM parameters, including how and when to use them. What are UTM parameters? Put simply: UTM parameters are tags you can add to the end of your links to tell Google Analytics more about your link so that you can track its performance. When someone clicks …
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