Author name: Isaac

Isaac is the founder of Sprucely, where he helps small businesses punch above their weight online. When he's not obsessively optimizing websites, you'll find him tweaking his homelab setup, writing new smart home automations, chasing Steam achievements, or negotiating desk space with one of the office cats. He believes every pixel should pull its weight—and so should your website.

Amazon’s Shop Direct/Buy for me Product Discovery Service: Top-of-Funnel Discovery Channel or Marketplace Overreach for Small, Maker-Owned Merchants?

Amazon is scraping public product data from independent ecommerce stores for Shop Direct and Buy for Me. Here’s what that means for small, maker-owned merchants, and why many should consider opting out.

Amazon’s Shop Direct/Buy for me Product Discovery Service: Top-of-Funnel Discovery Channel or Marketplace Overreach for Small, Maker-Owned Merchants? Read More »

Breaking Shopify Checkout Issue Friday 2/20 – Your order cannot be shipped to the selected address?

I was alerted earlier today by a client that Shopify was experiencing checkout issues starting around noon. As of 1:30 am, they’re still listing the issue as unresolved. I’m not sure what the larger fallout or resolution will be here. If you manage a Shopify store shipping physical products, read

Breaking Shopify Checkout Issue Friday 2/20 – Your order cannot be shipped to the selected address? Read More »

Error message reads Your order cannot be shipped to the selected address. Review your address to ensure it's correct and try again, or select a different address. Behind this, Edit Shipping zone dialog box in Shopify settings showing that 0 of 62 states are selected for the United States.

Major Updates and New Jetpack Features for WordPress Sites

We recently partnered with Automattic to enable new Jetpack features for all WordPress sites hosted with Sprucely. We’ve upgraded to the Jetpack Complete plan from the Jetpack Security plan, bringing significant enhancements and new tools to further support your website’s security, performance, and growth. Jetpack Complete retails for $599/year but

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jetpack logo wordpress hosted sites sprucely support

Should You Let Google Auto-Promote Your Email Marketing Content?

On April 3, 2025, Google introduced “Marketing Content Usage,” a new feature available to businesses using Google Merchant Center. If you’re looking to boost your visibility on Google, this program provides another way to promote your products and brand on Google services—and it presents businesses with a choice.

Should You Let Google Auto-Promote Your Email Marketing Content? Read More »

Email sent to Google Merchant Center users on April 3rd announcing the feature.

Owning Your Brand in Decentralized Social Media

The world of social media is evolving, and Bluesky is at the forefront of a shift toward decentralization. Unlike traditional social networks like Twitter (X), Facebook, or Instagram, which are controlled by single companies, Bluesky is built on the Authenticated Transfer Protocol (AT Protocol). This new foundation makes it more

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Understanding Shopify’s Pixel Changes and What It Means for Your Website

Shopify is updating how tracking pixels are managed to align with Payment Card Industry Data Security Standards (PCI DSS). These changes enhance security, improve privacy compliance, and streamline tracking tools. If you’re a small business using Shopify or WooCommerce, understanding these updates and ensuring your setup is compliant is essential to maintaining accurate analytics and protecting customer data. Learn how Sprucely can help you navigate these changes seamlessly.

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How to Auto-Expand Submenus in an Elementor Mobile Menu Dropdown (Without Breaking Accessibility)

Learn how to auto-expand submenus in an Elementor mobile menu dropdown while maintaining accessibility. This guide uses the SmartMenus jQuery plugin to extend Elementor’s functionality, avoiding pitfalls like CSS overrides and ensuring a seamless user experience. Perfect for WordPress and WooCommerce site owners.

How to Auto-Expand Submenus in an Elementor Mobile Menu Dropdown (Without Breaking Accessibility) Read More »

Navigating the New EU Product Safety Regulations: A Cursory Review for US Small Businesses

US small businesses selling to EU customers must comply with the new General Product Safety Regulation (GPSR), effective December 13, 2024. Key requirements include ensuring product safety, proper online sales compliance, appointing an EU representative, and notifying customers in case of product recalls. Businesses should conduct risk assessments, update documentation, and review product listings to align with EU standards. Engaging with an attorney familiar with EU regulations is crucial for compliance. This new regulation presents challenges but also tailored support for small businesses navigating product safety regulations in the EU market.

Navigating the New EU Product Safety Regulations: A Cursory Review for US Small Businesses Read More »

Customizing WooCommerce Deposits for a Tailored Experience

Recently, a client reached out for some help with their workflow when processing balance payments for deposit orders on their site. They take a deposit for custom tailored garments and then invoice the remaining balance after confirming measurements and when they’re ready to craft the piece for their customer. Because

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WooCommerce High-Performance Order Storage (HPOS) – What You Need to Know and Why

WooCommerce has historically stored orders data as specially formatted entries in the standard WordPress post system. Although it sounds odd that order data would be stored alongside your blog posts, everything tied to WordPress core on a structural level is considered a post. It’s important to note that the HPOS

WooCommerce High-Performance Order Storage (HPOS) – What You Need to Know and Why Read More »

Retrieving a Google Workspace Transfer Token

To transfer the management of your account to a reseller, Google needs a transfer token. The token associates your account with the reseller console. To get the transfer token, you must follow these instructions: 1. Go to Google’s Transfer Token Request Form at admin.google.com/TransferToken 2. Sign in with your domain’s

Retrieving a Google Workspace Transfer Token Read More »

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